Client
EASYRICE
Year
2021
Role
Visual identity
Art direction
Illustration
Photography direction
Videography
Character design
Exhibition design
Web design
Easyrice
EASYRICE Digital Technology Co. , Ltd. is a company that specializes in developing digital technologies for the agriculture industry. The company aims to develop a digital rice and paddy inspection system that can inspect grains based on their quality using image processing technology.
The target market for this product includes agriculture companies, rice mills, and food processing companies that require high-quality rice and paddy for their products.
I adapted the brand to align with their preference for an innovative, friendly, and creative approach, designed for everyday users with low technological experience.
CHARACTER DESIGN
Crafting Visual Personality and Story
I created this character to personify the brand's playful nature, establishing a friendly and memorable figure that helps users relax.
LAUNCH
Bringing the brand to the world
After creating the brand, I used its assets to design the website and marketing materials, ensuring a cohesive user experience.
